It is thought that bundles of burning brushwood were rolled down the hill to represent the birth of the New Year after winter. Connected with this belief is the traditional scattering of buns, biscuits and sweets at the top of the hill by the Master of Ceremonies. This is said to be a fertility rite to encourage the fruits of harvest.
Since the fifteenth century the cheese has been rolled down the hill, and people have competed to catch it.
During the Second World War rationing was introduced, preventing the use of a cheese in the event. Consequently, from 1941 to 1954 a wooden "cheese" was used instead with a piece of cheese in a hollow space in the centre of the wooden replica.
Though many magazines claim the Cooper’s Hill Cheese Rolling to be one of the stupidest festivals in the world more and more people come to see and participate in this strange competition.