A suggested vocabulary list:
- data = information
- momentum* = the ability to keep increasing, developing, or being more successful - рушійна сила, імпульс
- EPS - прибутки на акції
- GDP = gross domestic product - ВВП
- target = aim
- slight (adj) - незначний, невеликий
- in excess of = above - більше ніж
- to grow at ... per cent - зростати на ...%
- that's a fantastic performance - це неймовірні показники (результати)
Layout of the formal description:
1. Include data
2. Use adjectives, impersonal language
3. Describe changes to data
4. Comment on the data
- Pronouns 'I' and 'we' are not used in describing economic data. Objective form is used:
there is
there are
there has been
there will be
e.g.:
We've had consistent growth = there has been consistent growth
We've delivered growth of 20 per cent = There has been growth of 20 per cent
We've had solid momentum = there has been solid momentum
we expects that momentum is going to continue = it is expected that momentum is going to continue
NB: In academic writing include evidence to support your opinions or descriptions. Try to include data to explain and support what you are saying, especially facts and figures, numbers, percentages and dates.
How to describe data?
You can use:
- adjectives to describe things: rapid, slow, consistent, slight, sudden, dramatic, etc
- adverbs to describe actions: rapidly, slowly, slightly, dramatically, suddenly, consistently
- nouns: the rise, the increase, the growth (to decribe the numbers going up), the drop, decrease (to decribe the numbers down)
- verbs: to rise, to encrease, to grow, to drop, to decrease
e.g.:
adj+ n
a sudden rise
a slight decrease
a sudden drop
a consistent growth
v+adv
to rise suddenly
to decrease slightly
to drop suddenly
to grow consistently
e.g.: It has grown consistently = There has been a consistent growth
Focus on the Suggested Topic:
Well, we've said before that we've had a consistent growth over the last four to five years. We've delivered EPS growth in excess of 20 per cent over the last three years. We've registered that 15 per cent is our plan and we think that's a good target. We're happy with our level of sales. We grew sales in the US in girls' wear at 50 per cent and we think that's a fantastic performance. You know, growing earnings at 25, 30, 35 per cent forever becomes impossible. I think we end up owning US GDP in about 2023 with 25 per cent growth. We've had solid momentum in that market for four or five years and we expects that momentum is going to continue.
Follow the Links to Learn Additional Vocabulary on the Related Topic: